Own the Moment
India Buys a Home.

Every year, millions of Indians make the biggest financial decision of their lives. TIPF invites one brand per category to own that moment - exclusively.

50,000+ Buyers Reached
₹500Cr+ Purchase Intent
12+ Countries
7 Days Live
The Asset

You Are Not Buying
an Event Sponsorship.

You are buying exclusive access to a verified, intent-declared audience at the single highest-value moment in the Indian consumer journey - the moment of home purchase.

🎯
Every buyer has declared intent
Every person who enters TIPF has told us their budget (₹50L to ₹10Cr+), city, configuration preference, purchase timeline, and buyer type. No anonymous browsers. No casual lookers. This is the most qualified consumer audience in Indian real estate.
100% intent-verified before entry
🤖
AI scores every buyer profile
Our AI matches every buyer to relevant developers and partners before the festival opens. As a category partner, your brand appears to buyers whose profile matches your customer - not everyone, just the right ones. Precision brand placement at scale.
AI match score: 0–100% per buyer
🌍
NRI buyers - high budget, underserved
40% of TIPF's target audience is NRI buyers across UAE, Singapore, UK, US, and Canada. These buyers have stronger budgets, faster decisions, and are actively looking for trusted brands in India's home ecosystem. Most brand marketing completely ignores this segment.
40% NRI buyers · 12+ countries
📍
The moment before ₹30–80L in downstream spend
A buyer purchasing a ₹2Cr home is about to spend ₹30–80L more on interiors, furniture, appliances, finance, legal, and insurance. TIPF is the platform that sits at the very beginning of that downstream journey. Your brand enters their life at exactly the right time.
₹30–80L average downstream spend per buyer
The Buyer Journey

Where Your Brand Lives
in the Home Buying Story

The home purchase is not one moment - it's a 6–18 month journey worth ₹1–5Cr+ in total spend. Every category below represents a brand opportunity. TIPF owns the moment the journey begins.

Total Buyer Journey · ₹2Cr Home Purchase
Every stage below represents a brand opportunity
TIPF enters at Stage 1
🏛
TIPF
Discovery & Matching
›
🏦
Home Loan
₹1.2–1.6Cr
›
📋
Legal
₹1–3L
›
🎨
Interiors
₹10–30L
›
🛋
Furniture
₹2–15L
›
🏠
Appliances
₹1–5L
›
🛡
Insurance
₹1–3L/yr
🏦 Home Finance
₹80L – ₹1.8Cr
🎨 Interiors & Design
₹10L – ₹50L
🛋 Furniture & Décor
₹2L – ₹15L
🏠 Appliances & Smart Home
₹1L – ₹8L
📋 Legal & Documentation
₹50K – ₹3L
🛡 Insurance
₹50K – ₹3L/yr
The Framing

This is Not
a Sponsorship.

Sponsorships are transactional. We're not selling banner ads or logo placements. We're offering one brand per category the chance to own the full category experience within India's largest home buying event.

Dimension
Traditional Sponsorship
TIPF Category Partnership
What you buy
Logo on hoarding. Banner on website.
Full category ownership. One brand. No competition.
Audience quality
Event footfall - mixed intent
50,000+ buyers with declared budget, city, and purchase timeline
Brand moment
Passive - seen among many others
Active - you are the only brand in your category
Lead generation
Footfall scan. Badge tap. Cold list.
AI-matched warm leads with buyer profile, budget, and intent score
Post-event value
Impressions report. Media coverage.
Buyer intent data. Lead pipeline. Co-branded case study.
Duration
One weekend
7-day live festival + pre and post-festival buyer journey
Available Categories

One Brand. One Category.
Exclusive Ownership.

Each category has exactly one partner slot. Once taken, it's closed for the edition. First to commit owns it.

🏦
Home Finance
Own the loan. Own the buyer's biggest financial decision at the moment they make it.
₹15L – ₹25L
✓Branded "Home Finance Lounge" on festival floor
✓EMI calculator integrated into every buyer's dashboard
✓Every buyer with ₹50L+ budget sees your brand at registration
✓Live session - "Get Pre-Approved in 10 Minutes"
✓AI-matched warm leads: buyer name, budget, property shortlist
✓Exclusive - no competing lender on the platform
Ideal for: HDFC Home Loans, Tata Capital, Bajaj Housing Finance, LIC Housing, Axis Bank Home Loans
🎨
Home Design & Interiors
Own the design narrative. Every buyer who just decided to buy a home is now thinking about what it looks like.
₹8L – ₹15L
✓Branded "Home Design Pavilion" on festival floor
✓2 live sessions - trends, colour, material, luxury design
✓Featured in post-registration buyer onboarding flow
✓Co-branded content distributed to all 50,000+ buyers
✓Exclusive - one design/paint/surface brand only
Ideal for: Asian Paints, Berger, Kajaria, Saint-Gobain, Somany, Nitco
🏡
Interior Design Platform
Capture the post-booking buyer the moment they start thinking about their new home's interiors.
₹5L – ₹10L
✓Exclusive post-booking integration - every confirmed buyer sees your offer
✓Co-branded prompt: "Design your new home - free 3D visualisation"
✓Warm lead handoff: buyer name, property booked, budget for interiors
✓Live session - "Your Home, Designed in 3D"
✓Exclusive - one interiors platform only
Ideal for: Livspace, HomeLane, Bonito Designs, Homelane, Furdo
🛋
Furniture & Décor
A new home buyer is your most valuable customer. Meet them at the exact moment the need is born.
₹3L – ₹8L
✓Branded "Furnish Your Home" section on festival floor
✓Featured in buyer post-registration journey
✓Festival-exclusive buyer offer integration
✓Live session - "Style Your Home: 2026 Trends"
✓Exclusive - one furniture brand only
Ideal for: Godrej Interio, Durian, Pepperfry, Urban Ladder, @home
⚙️
Smart Home & Appliances
Every new home needs appliances. Smart home tech is the fastest-growing category in new residential purchases.
₹2L – ₹8L
✓Branded "Smart Home Experience" on festival floor
✓Live session - "The Connected Home: What to Install First"
✓Post-booking buyer introduction
✓Festival-exclusive buyer offer
Ideal for: Hafele, Hettich, Havells, Anchor, Honeywell Home
🛡
Home Insurance
Every buyer completing a booking needs home insurance. You reach them at the exact moment of maximum relevance.
₹2L – ₹5L
✓Exclusive post-booking insurance introduction
✓Integrated into buyer completion flow
✓Confirmed home buyers - not leads, not browsers
✓NRI home insurance - dedicated segment
Ideal for: Digit Insurance, Tata AIG, HDFC Ergo, Bajaj Allianz
📋
Legal & Documentation
Every TIPF buyer needs registration, agreement, and documentation support. Be the only legal partner they see.
₹1L – ₹3L
✓Exclusive recommended legal partner for all buyers
✓Featured in buyer onboarding - "Need legal help?"
✓NRI-specific: FEMA, NRO/NRE, POA documentation
✓Live session - "Protect Yourself: Legal Must-Knows for Home Buyers"
Ideal for: NoBroker Legal, Square Yards Legal, LegalWiz, IndiaFilings
🏗
PropTech & Productivity
Property management, rental platforms, CRM, analytics - reach the buyer and the developer simultaneously.
₹2L – ₹8L
✓Branded presence on festival floor
✓Investor/buyer session - "Maximising Your Property Investment"
✓Access to developer AND buyer audience simultaneously
✓AI-matched leads from investor buyer segment
Ideal for: NoBroker, Square Yards, Housing.com, Stanza, Zolostays
🌱
Sustainability & Solar
The fastest-growing consideration in new home purchases. Reach buyers before they finalize fittings and fixtures.
₹1L – ₹5L
✓Branded "Green Home" section on festival floor
✓Live session - "Solar, EV, and the Net-Zero Home"
✓Post-booking buyer introduction
✓Featured in buyer completion flow
Ideal for: Luminous, Waaree, Tata Power Solar, Vikram Solar, Enphase
At a Glance

Category Summary

All categories are exclusive - one brand per slot. Slots marked Edition 1 are available now. Edition 2 categories open after October 2026.

Category
What You Own
Investment
Availability
🏦 Home Finance
HDFC, Tata Capital, Bajaj
Exclusive finance lounge · EMI tool integration · AI-matched buyer leads
₹15L – ₹25L
Ed. 1 Open
🎨 Home Design
Asian Paints, Kajaria
Design pavilion · 2 live sessions · All buyer communications
₹8L – ₹15L
Ed. 1 Open
🏡 Interiors Platform
Livspace, HomeLane
Post-booking exclusive integration · Warm lead handoff
₹5L – ₹10L
Ed. 1 Open
🛋 Furniture
Godrej Interio, Pepperfry
Furnish Your Home section · Post-registration buyer journey
₹3L – ₹8L
Ed. 1 Open
🛡 Home Insurance
Digit, Tata AIG, HDFC Ergo
Exclusive post-booking insurance introduction
₹2L – ₹5L
Ed. 1 Open
📋 Legal
NoBroker Legal, LegalWiz
Exclusive recommended legal partner for all buyers
₹1L – ₹3L
Ed. 1 Open
⚙️ Smart Home
Hafele, Hettich, Havells
Smart Home Experience · Live session · Post-booking intro
₹2L – ₹8L
Ed. 1 Open
🌱 Solar & Green
Tata Power, Luminous
Green Home section · Live session · Post-booking intro
₹1L – ₹5L
Ed. 1 Open
🏗 PropTech
NoBroker, Housing.com
Floor presence · Investor session · Dual developer+buyer reach
₹2L – ₹8L
Ed. 1 Open
"We are not running a property festival. We are building India's Home Ownership Platform - the brand that owns the entire journey from the moment someone decides to buy a home to the moment they move in."
- The India Property Festival · Powered by
What Happens Next

From Interest to Live

01
Express Interest
Submit the form below or message us on WhatsApp. Tell us which category you want to own.
Today
02
Category Call
30-minute call to walk through the specific category integration, deliverables, and commercial terms.
Within 48hrs
03
Agreement & Advance
Digital partnership agreement. 50% advance secures your category. Balance due 14 days before festival.
Within 1 week
04
Onboarding & Go-Live
Our team builds your category integration, session schedule, and buyer journey placement. You go live October 12.
October 12, 2026

Own your category.
Before someone else does.

Each category has one slot. This deck is being shared with one decision-maker per category. The first brand to commit owns the category for Edition 1 - and gets first right of refusal for every edition after that.